The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
Browsing: Procurement
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…