See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
Browsing: Product
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
“Design Is Inherently An Unethical Industry”
Readers respond to a Co.Design story asking: What role do designers play in an industry ruled by…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Alex Schleifer: Designing the Perfect In-House Partnerships
Airbnb’s VP of Design on how to establish creative partnerships inside of a large company.…
How to Dress Up Your Product With Naked Marketing
You have spent countless hours and thousands of dollars dressing up your product. It has…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…