Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Browsing: Product Design
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More
“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue…
Designers Are Forgetting One Major Element Of The Design Process
What do you do with broken products? You fix them. What do you do when…
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product Design
For Roshi Givechi, partner and executive design director at global design consulting firm IDEO, the…
Ustwo Rethinks the Agency Business Model
For years creative agencies have sold design advice only. But now studios are rethinking this…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Leverage data visualization in social media marketing
How brands like Netflix and Spotify use data visualisation for social campaigns Data does not…
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and…
Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
How to reduce the anxiety of a brand launch?
My biggest creative fear As product people, we don’t want to create something that’s just…