R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
Browsing: Product Development
Is your product too different? How to assure customers that it’s the right fit
Startups often offer something unique, different and better for customers. The challenge is to convince…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
What Keeps a CMO Up at Night
As CMO of a fast-paced technology company with a half billion in revenue that is…
Innovation Executives: Who NOT to Put in Charge
I just hung up from a call with a colleague in which we were planning…
Daymond John’s 5 Best Tactics for Marketing a New Product
So you’ve identified a gap in the market, figured out how to fill it, and…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…
The keys to creative product development
Building Products I recently gave a talk at TNW Europe about a framework we use at Facebook to…
Why The iPhone was the perfect product
EVERYTHING AS A SERVICE Last month Benedict Evans observed that The Best is the Last: A…
Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…