Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen Branded Integration Intel will analyze brand mentions across platforms Nielsen is trying to level…
Browsing: Product integration
How the Internet of Things Is Changing Marketing Forever
Have you ever woken up, walked into the kitchen and made the startling discovery all…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…