The Worst Product Launch Of All Time
No, it didn’t involve Steve Ballmer and Bill Gates dancing onstage. It happened 170 years…
Browsing: Product Launch
My Launch Lessons from 37 Minutes in an Amazon War Room
In the late morning of April 11, 2011, hours before its planned launch, the third-generation…
How to reduce the anxiety of a brand launch?
My biggest creative fear As product people, we don’t want to create something that’s just…