The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Browsing: Product Placement
Video Advertising Integrations Spell the End of Advertising
The future is more embedded technology that turns video into ads With in-video clickable purchasing,…
Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
10 Marketing Lessons From Apple (Infographic)
There’s a lot to learn from one of the world’s largest tech companies. Brainstorming ways…
Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
The rules of VR: How advertisers can avoid making very real mistakes
As we go hurtling to the new and shiny things on the block (namely virtual…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…