The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.…
Browsing: Programmatic Advertising
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
THE PROGRAMMATIC POOP FUNNEL
Who doesn’t love a good funnel? Today, we’re going to make a nice colorful funnel…
70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
Tomorrow’s Media Agency Is A Modular Tech Platform
Right now, more than half of media dollars are digital, with 80% bought programmatically. And…
Integrating not interrupting: can virtual out-of-home ads entice marketers?
Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
3 new marketing basics the new world needs
It’s become a somewhat hackneyed expression, but in just 12 months the world has changed…
YEAR OF INNOVATION: HOW PUBLISHERS ARE PLANNING FOR 2021
2021 is shaping up to be a year of investment for everyone in digital marketing,…
TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…