Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
Browsing: Programmatic Advertising
Bot influencers are the programmatic future of conversational advertising
In the near future, ads will just be part of the conversation. Bots, and the AI…
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…
Programmatic set to be even bigger this year
Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend Looking for the…