Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Browsing: Programmatic
The Path to Finding Your Ideal Ad Creative
Businesses of every size want to make customer and revenue growth their priorities, but achieving…
How brands are injecting creativity into digital
Digital channels are often looked upon as a world of metrics and short-term thinking, but…
Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Programmatic advertising’s disruptive position
We live in an age where we regularly talk about things in person with our…
WhatsApp ads are coming: Will advertisers start buying?
Social media marketing agencies and platforms weigh in on Facebook’s plan to further monetize its…
How advertisers can achieve programmatic success
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…