Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…
Browsing: Programmatic
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
Brand Gauge, Engage!
How Marketo is Transforming Its Brand From Science to Storytelling One might think that a…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…