TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
Browsing: Programmatic
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
The state of influencer marketing in 5 charts
“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand…
Programmatic display ad prices tipped to surge 20% by 2018
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by…
60% of marketers say they aren’t getting support to improve media knowledge
As digital and programmatic developments usher in a new era of marketing, major brands are…
Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
More Publishers Embrace Header Bidding But Digital Sales Teams Endure
Even as digital ads become automated, media companies lean on humans More Web publishers are…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
The Links are all set
Getting native about Programmatic LinkedIn launched programmatic advertising at the end of June, intended to complement the…