Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Browsing: Programming
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
How Television Has Become the Newest New Media
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure…