How AI Will Help Marketers Harness Psychology To Drive Consumer Purchase Decisions
A marketer’s role is to inspire consumers to embrace a product or service, which involves…
Browsing: Psychology
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
40 Facts About How Psychology of Color Can Boost Your Website Conversions (Infographic)
“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays…
BRAIN MATTERS: USING PSYCHOLOGY TO HELP IMPROVE MARKETING QUALITY
The more we understand how humans think and behave, the better we can tailor our…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
How Evolutionary Biology Explains Smartphone Addiction
Social media companies play on biology and psychology to enslave us. But we have the…
Science Explains Why You’re Addicted to Social Media — and How to Break That Addiction
Entrepreneur Network partner Ben Angel knows exactly why you can’t go a minute without picking…