AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
Browsing: Publicis
Google and Common Ground launch ‘Little by Little’
Partnering with Google, the Common Ground initiative has launched a global campaign that will support…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…
Advertising Superstar David Droga Knows How To Get In Your Head
“We work in an industry where people invent technology to avoid what we create,” says…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
Is marketing’s ‘cauldron of innovation and chaos’ a ladder to success?: A report from IAB Mixx
The official theme of this year’s IAB Mixx event in New York was advertising’s new…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…