To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Browsing: Publishers
Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022
This year was not a quiet one for the industries that Digiday covers and the…
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
Image streaming: Why it’s perfectly positioned for a post-cookie landscape
Streaming has embedded itself into so much of what people do today that they barely…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
YEAR OF INNOVATION: HOW PUBLISHERS ARE PLANNING FOR 2021
2021 is shaping up to be a year of investment for everyone in digital marketing,…
Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads…
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…