Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
Browsing: Publishers
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…
Online Publishers Try Reducing Ads to Boost Revenue
LittleThings and Dotdash say they’re taking a ‘less is more’ approach with ads across their…
What will Amazon’s video home assistant mean for advertising?
Amazon’s new video device, Echo Show, is getting publisher attention The Amazon Echo Show, the…
Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
Is it worth investing in PR?
Why We Decided to Invest $48k in PR for Launch Of the tens of conversations I’ve…
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
Facebook now lets all pages share branded content
Nearly six months after granting verified pages and profiles the ability to share branded content,…