Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Browsing: Publishers
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
The misappropriation of native advertising
Ask any born and bred New Yorker what their definition of a native New Yorker…
What marketers can learn from Snapchat’s growth
12 valuable marketing lessons from Snapchat’s success Snapchat is turning into a very appealing platform…
Mobile marketers are as obsessed with emojis as we are
Appboy, the mobile marketing automation vendor, analyzed over 9,000 marketing campaigns that use emojis and…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
Why native advertising is the natural evolution of digital experience
As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…