Dave Eggers on Reimagining Books with His Bamboo Hardback, ‘The Eyes & the Impossible’
Have you ever imagined a book made out of bamboo? What about metal? Or how…
Browsing: Publishing
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
THE ‘FUTURE BOOK’ IS HERE, BUT IT’S NOT WHAT WE EXPECTED
THE FUTURE BOOK was meant to be interactive, moving, alive. Its pages were supposed to be…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…