Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
Browsing: Puma
How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…