Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Browsing: Purchase Intent
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Study: The most effective mobile ads
Marketers Struggle With Effective Mobile Ads Despite the fact that spending on digital video ads…