Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Purchase Journey
Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…