Logitech Quadrupled Its Profits–With One Big Design Idea
Flourishing stock. Beautiful, useful products. And plenty of room to grow. Just five years ago,…
Browsing: Purpose
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
7 Reasons Why Spending Money on Experiences Makes Us Happier Than Buying Stuff
That fancy car in your driveway probably doesn’t make you smile as often as remembering…
Build Your Personal Brand by Conducting Business Like Best-in-Class Entrepreneurs
Acting with class and earning a reputation for being honorable is the foundation of living…
Ideo Studied Innovation In 100+ Companies–Here’s What It Found
Innovation is hard to pin down, but with these six insights Ideo says it’s cracking…
The #1 Secret to Building Your Perfect Personal Brand
Some people absolutely hate the idea of personal branding because they think it feels fake…