70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
Browsing: PWC
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
Digital bananas – establishing a Fair Trade in digital advertising
There’s a growing acceptance that the digital advertising industry needs to change, but how? Damon…
Everything You Have Read About Contact Tracing Apps Is Wrong
Technology sounds like an attractive solution to contact tracing, but apps are at best a…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…