Making sense of the madness – agency partnerships, convergence and in-house models
Should you rethink your agency relationships? Being honest with yourself about your reasons and goals…
Browsing: PWC
Conquering The World – Chatbots Gone Wild (Infographic)
We’re positive you’ll agree that chatbots have become a significant part of our everyday lives.…
Not sure which tech trends to invest in? Check with your customers
It’s the time of year when inboxes are bombarded with the biggest trends to watch…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…
Future-watching: megatrends every marketer should be keeping an eye on
Michael Valos and Alvin Lee explore megatrends in tech, culture, society and institutions. “If by…
Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the…
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…