How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
Browsing: Quantitative Data
What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
Yes, you can measure brand experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know…