Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
Browsing: Queen
Something very interesting is happening in the global music industry!!!
Last week, Justin Bieber agreed to a $200-million deal that would transfer ownership of his…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…