The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Browsing: Ray-Ban
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…