Writing: Six Types of Hooks to Reel in Readers
Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
Browsing: Readers
Why You May Not Even Notice The New York Times’ Major Home Page Redesign
Good UX for journalists is just as important as good UX for their readers. On…
Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…