Media choices remain driven by perception over evidence – that matters for recovery
New research from the consultancy Ebiquity finds that major gaps still exist between marketers’ perceptions…
Browsing: Reality
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
Alpha Waves Help Us Weed Out Obvious Ideas
A new study out of Queen Mary University of London suggests that our brain’s “alpha…