Gucci’s awaited rebrand is met with excitement
Gucci, the Kering-owned luxury brand that accounts for around half of the company’s sales and…
Browsing: Rebranding
Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…
Elon’s Risky Gamble: How Rebranding Twitter To ‘X’ Could Harm The Social Media Giant
Marketing experts and industry insiders warn that the rebranding could have serious repercussions for the…
Glassdoor’s Bold Redesign Unveils Vibrant Colors and an Empowering Community Platform
Brand and digital studio Koto partners with Glassdoor for its first-ever facelift since the platform started in 2008. Glassdoor’s…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
While the digital age gave those who opted in the means to amplify themselves, the…
Branding is Expecting; Marketing is Parenting
In the nonprofit sector, the various functions of communication often get blurred, especially when it…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…