GoDaddy’s new logo proves it: Weird tech branding is dead
RIP, Big Daddy. Jomax Technologies. It wasn’t exactly the name of a company that would…
Browsing: Rebranding
Classical Music Gets Rebranded For The 21st Century
The dynamic visualizations entirely depend on the music the orchestra plays–and represent a new way…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
These 4 Personal Branding Tactics Will Transform Your Career
Landit CEO Lisa Skeete Tatum says it’s time to ditch mentors and build “personal boards…
How To Rebrand An Unsavory History
Hotels are prime locations for scandal and intrigue, but embracing a controversial past can be…
The re branding of an airline
How to Redesign an Airline Look up and you’ll know: Air Canada is in the black.…
Thinking of rebranding? Avoid legal headaches with these five points
If you don’t know what you’re doing, rebranding can be fraught with risks and problems that…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…