The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
Browsing: Rebranding
5 Tips to Help Your Business Build Its Brand
One entrepreneur learned things the hard way when it came to consistent branding. These five…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…
The Big Apple Rebrands
NYC Gets A Major Rebrand (And Its First Official Pictograms) New York City is full…
Can Rebranding Help A City Shake Its Seedy Reputation?
“A bold, striking, visual slap in the face is a pretty good place to begin,”…
Brand Nokia: Reconnecting with people
Brand Boomerang: Nokia Plans a Return to Smartphones Two years after the name Nokia basically…
The perils and opportunities of relaunching your brand
Rebranding is a pivotal process that all businesses eventually go through as styles, attitudes and…