“Re-Colonelization”: KFC Salutes Colonel Sanders With Brand Refresh
In a major announcement on Monday in New York, Kentucky Fried Chicken made a public…
Browsing: Rebranding
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
More Than A Beautiful Shell: Rebranding The World’s Most Iconic Building
Sydney Opera House’s new brand attempts to solve a problem unique to the starchitecture age:…
Your Six-Step Road Map to Rebranding [Infographic]
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.…
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…