How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Browsing: Recession
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
A game of two halves: engaging marketers to capitalize a fan base during the festive peak
Marketers can capitalize on the world’s largest fan base and the festive period – here’s…
The Creative Apocalypse: Preparing your Client
The Creative Apocalypse: Preparing your Client! There is great, there is good and there is…
Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
Startups Are Finding the Sweet Spot in a Downturn
It’s counter-intuitive for people to start new businesses in an economic downturn, but startups are…
The strongest strategy is collective
To be able to sit and ponder, to focus and compose words and thoughts on…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Three Notable Differences in Digital Advertising Between the Last Recession and Now
The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years…