Leadership lessons from the world’s best CEOs
The authors of the new book CEO Excellence, who interviewed dozens of the top-performing chief…
Browsing: Reed Hastings
A New Year’s resolution for entrepreneurs: Revisit Jim Collins
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
What CEOs Really Think About Remote Work
EOs and other executives say they’ve seen enough to judge whether remote work is working.…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
EXCLUSIVE: HOW TO BREAK UP THE SILICON VALLEY BOYS’ CLUB
Susan Wojcicki, the C.E.O. of YouTube, explains how the tech industry can disrupt its own…
Five Future Trends in the Marketing of Television
A surefire way to grab attention and attract clicks right now has been to write…
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…