PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Browsing: Relevance
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
7 Powerful Ways to Build Your Social Media Brand
When it comes to social media, it isn’t just enough to be on it. You need to…
4 Tips for Visual Content That Can Help Wow Your Customers
If your business needs more engagement on social media, a great image can go a…