Branding April 8, 2022 0 Many Western Brands Have Quit Russia. What About the Ones Left Behind? As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Innovation May 6, 2020 0 A Future Ready Smart Alliance JD.com and Volkswagen team up JD.com wants to let people control their smart homes from…
Branding January 19, 2020 0 Three themes for brand purpose Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Marketing September 3, 2016 0 GOOGLE, UBER, AND THE EVOLUTION OF TRANSPORTATION-AS-A-SERVICE In the eight months since I wrote Cars and the Future, there has been an…