The Most Shared Brand Blog Posts: Length, Language, and Title Trends
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social…
Browsing: Research
Study Likens ‘Walled Gardens’ To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
When it comes to managing their digital campaigns, marketers increasingly face a Hobson’s choice. They…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
How to Dress Up Your Product With Naked Marketing
You have spent countless hours and thousands of dollars dressing up your product. It has…
Content Marketing Isn’t Really About Your Content
Marketers put an incredible amount of focus on their content. And you can’t blame them,…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…
The ad industry needs more Simon Cowells
Our industry used to be full of people who had an instinct, who just knew,…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…
Executives should worry about strategy, not tasks
Your senior leadership shouldn’t be individual contributors I was poking around a Facebook thread, and…