How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
As marketers in the Age of Digital, we are moving at the speed of digital…
Browsing: Research
How design led to overconsumption–and how it can help stop it
After years of research, Formafantasma publishes a staggering multimedia documentary about the e-waste crisis. In…
How Big Companies Can Outrun Disruption
Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
Helping Entrepreneurs Grow Small Businesses in Emerging Markets
While most business research in the developing world focuses on finance, a Stanford professor is…
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Competitive brand bidding isn’t new, but the practice goes largely unchecked across search. Managing trademark…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Connected care – what it takes for brands to go from good to great
Most good brands tick four out of five boxes required for greatness. What are they…
Fast track – using brand development research to get ahead
A new white paper by research firm Ruby Cha Cha explores how businesses can use…
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…