Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
Browsing: Research
How to Market Your App Internationally [Infographic]
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804…
The Six Biggest Challenges Facing Social Media Marketers
Marketers say not having enough staff and financial resources is the top challenge they face…
Haier Unveils Its Vision for the Connected Smart Home
Not exactly a household name to most consumers outside China, Haieris the world’s leading producer of…
GLOBAL BUSINESS INNOVATION: HOW TO TAP INTO THIS WORLDWIDE PHENOMENON
Do you feel like your business is held back by its location? Explore ways you…
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…
Ads are more memorable on premium sites
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than…
The Internet of Things Can Automate Romance. Is That Bad?
A FEW YEARS ago, there was really no way to know how we would use the Internet…
Can Social Media Persuade You to Spend More Money?
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards…
Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen Branded Integration Intel will analyze brand mentions across platforms Nielsen is trying to level…