In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
What is the secret to an engaging headline? Everyone has an opinion… but what does…
Browsing: Research
How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and…
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Chatbots bring new income stream to ecommerce
Growing revenue is a constant battle for ecommerce websites. This can involve fine-tuning processes by…
Google’s Next Design Project? Artificial Intelligence
“In the early days of graphical user interfaces, people had to invent scroll bars and…
Emotions that have no speed limit when it comes to virality !
Rage seems to be in Rage when it comes to emotions traveling the farthest and…
The aura called Influencer Marketing
This Report Shows Just How Effective Influencer Marketing Can Be for Brands As more brands…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…