Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Browsing: Responsibility
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…
United Untied: A PR 101 Lesson in Crisis Communications
By now, we’ve all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…