What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Just as Netflix is getting out of one business with the closure of its DVD rentals,…
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
Middle-market companies need more business sophistication than CPG giants with leading-edge teams As creative businesses,…
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Social media brand Meta, formerly the Facebook Company, is opening its first permanent Meta Store for…
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
When it comes to retail, Asia is where the action is. With a huge market,…
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…