What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Browsing: Retail Brand
Where Topshop went wrong
The British fashion group Arcadia has fallen into administration (which is similar to filing for…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…