Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Browsing: retail media
HOW AGENCIES WILL BE RESHAPED BY MIDSIZE BRANDS
Middle-market companies need more business sophistication than CPG giants with leading-edge teams As creative businesses,…
RETAIL MEDIA NETWORKS—THE NEW SKILLS EVERY MARKETER NEEDS
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail…