How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…
Browsing: Retail
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…
Gen Z is quitting social media in droves because it makes them unhappy, study finds
It’s the most socially-savvy generation, but many are leaving multiple platforms and marketers need to…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands. Marketing is a…
Ikea sees ‘massive opportunities’ with artificial intelligence and virtual reality
Jesper Brodin, CEO of Ikea, told CNBC on Friday: “(What) we haven’t been able to…
CHANGING THE SNACK WORLD, ONE EPIC PRODUCT AT A TIME
EPIC Provisions’ co-founder on the challenges of bringing an original product to market. It was a…
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
Black Friday Trends Around the World [Infographic]
Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US,…
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…