Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
Browsing: Retailers
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
Is Free Shipping Sustainable for Retailers?
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less…
How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…
Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…
Email Personalization: What Consumers Want From Retailers [Infographic]
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55%…
4 ways retailer-brand relationships will change in 2018
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook
Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…