How Location Analytics Is Helping Retailers Reinvent Themselves
Every day, retailers watch customers leave their stores without making a purchase. For most of…
Browsing: Retailers
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers. With an…
Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…
How brands are using WhatsApp for marketing
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and…
The New Moment of Truth: Beyond the Buy Button
With pervasive mobile devices and always-on connectivity, today’s customers dance effortlessly between the digital and…
Dads Feel Neglected By CPG Advertising
CPG marketers are missing the boat with dads, according to a study from Geometry Global.…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
Fast fashion: How modern retailers can keep pace with big brands
When it comes to shipping, service, and even production, millennials like things fast. The immediacy…
Luxury brands and retailers must get discounts and promotions right
Perception is king and, as most luxury retailers know, success is dependent on how a…