For brand marketers, MarTech hangs in the balance.
Not so long ago, marketers had a saying when trying to acquire MarTech to solve…
Browsing: RFP
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Client Thoughts On The Advertising Agency RFP Process
The Advertising Agency Client RFP – Go Or No Go As an agency owner and…
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley
Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches.…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…